Nov 16, 2022 • 20M

10 Reasons Why Every Business Needs a Podcast

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Chris Spangle has been podcasting since 2007 and has hosted over 4,000 hours of shows while editing and uploading 18,000 episodes for a total of 30 million downloads on dozens of shows. With his unparalleled experience, he takes you behind the curtain to show you the building of the Podcasting and Platforms brand.
Episode details

Chris Spangle explains why every business needs a podcast as part of its content marketing plan.

1. Land meetings with potential clients you might not otherwise have an opportunity to meet.

2. Build a relationship with potential customers and existing clients in a more intimate medium - It’s more personal than videos or written blogs.

3. Easily break down the complexities of your industry in a fun way

4. Cheap content marketing! - How much does a slick video cost that 150 people will watch on YouTube? 

5. Build authority in your space.

6. Develop your presentation skills.

7. Build a community! 

8. Build online traffic.

9. Use niche interests to talk to the right people.

10. Character-based marketing is more effective than the old model of advertising. 


  • Find the links to the recommended equipment in The Toolbox. –

Podcasting and Platforms
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